A recent study found that Tesco was the most visible supermarket website in mobile searches on Google UK.
This may come as no surprise, since Tesco dominates the grocery market in general. What is surprising though, is how much Amazon has muscled in on this market.
Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there.
As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers.
In an apparent effort to capture more spending from teenage shoppers, Amazon has unveiled a new service that makes it easier for parents to fund their kids’ online purchases.
Despite significant and growing demand for video ad inventory, and publishers eager to meet that demand, advertisers are finding it challenging to find premium video ad inventory.
Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.
But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?
In an apparent effort to encourage its users to engage with its platform more freely, Twitter last week announced that it is removing the 140 character limit on Direct Messages.
Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.
Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.
In this blog I explain 10 recommendations for your local SEO program, based on research and my own experience of planning and implementing local SEO strategies for B2B and B2C retailers.
The hits just keep coming for advertisers looking to reach consumers through digital ads.
The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.
Whether you’re a Periscoper or a Meerkater we have the inspiration for you.
And if you rightfully point out that nobody who uses either live-streaming video app has ever referred to themselves as a Periscoper and Meerkater then you are truly the closest thing we have to an expert and you can probably just have a nice lie down as a reward.
I may be new to writing about digital marketing, but I’ve been working in and around it long enough to know the industry is littered with the kind of buzzwords that would earn me a rebuke from my editor if I used them.
The term ‘influencers,’ however, is one of those rare cases where there isn’t really a suitable alternative. Not one that gets to the point as quickly and clearly, anyway.
So as we’re stuck with this buzzword for now, let’s take a closer look at what it all means and how you can use influencer marketing to reach your target audience.
Facebook is the largest online social network in the world, but it’s increasingly looking to make its billion-user service relevant offline as well.
The latest example of that can be seen with Place Tips, a feature “that helps people learn about and connect with the places they visit.”