New Google Chrome Flash limitations will exacerbate ad viewability concerns
Concern over ad viewability is growing and a new feature in the Google Chrome browser is only likely to increase those concerns.
What are the opportunities for digital marketing and the Internet of Things?
Andy Hobsbawm is an entrepreneur, writer, one of Wired’s top 100 digital influencers and founder and CMO of Internet of Things smart products platform EVRYTHNG.
He will also be speaking at this week’s Future of Digital Marketing conference, along with many other innovative digital thinkers.
50+ fascinating stats about mobile commerce in the UK: 2015
In 2015 the shift towards mobile asserting itself as the dominant user device for shoppers has become unavoidable.
According to an IMRG report from February 2015, visits to ecommerce sites via smartphone and tablet devices accounted for 45% of all ecommerce traffic in the UK.
This year the importance of mobile for retailers has also become integral to business, as Google now explicitly ranks mobile friendly sites above their non-optimised competition.
With these trends in mind, I’ve rounded up more than 50 of the best stats from various surveys and reports that we’ve seen in the past 12 months in one handy guide.
For much more data on mobile commerce download our Internet Statistics Compendium.
Five digital lessons business can learn from government
A few years ago, business would have scoffed at the idea of learning anything from government.
Today, in some areas, government leads the way and private enterprise should be taking notes.
What do clients really need from their SEO agency?
I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned.
Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day.
Pinterest enables ecommerce with Buyable Pins
When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.
Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.
Google’s Now on Tap shows importance of App Indexing
In the upcoming release of Android M, Google is adding intelligence to Google Now that demonstrates the importance of app indexing.
10 best social campaigns and stories from May 2015
Sit back and enjoy this collection of recent news and advertising inspiration taken from the wide world of social.
We have everything from the perfect hashtag to Royal Baby newsjacking to Starbucks turning its baristas into DJs.
12 best branded Instagram videos from May 2015
Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.
May features a variety of video making techniques, from never-ending loops to time-lapse to slow-motion, replete with all the stunning insight you’ve come to expect from this beloved round-up.
Bing: the search marketer’s secret weapon
For the digital marketer, the most interesting event on this day in 2009, was the launch of Bing (not The Crazy Frog about to reach number one)!
The Internet of Things: a cautionary tale for brands
The belief that the world is moving towards an Internet of Things has never been stronger.
The IAB’s recent Mobile Engage was entirely focused on this idea of the connected future. However, brands should be cautious of advertising on the so-called IoT.
Why China has a five-year lead in social media & ecommerce
Travelling in China gives a fresh perspective on the European and US internet markets.
What if a single social media platform integrated commerce, location, messaging, and social networking?
You’d need to combine Amazon for shopping, Facebook for branded communities and promotion, PayPal or online banking service to pay bills, and WhatsApp for messaging.