Twitter offers up audience insights to advertisers
In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.
Q&A: Chris O’Hara on the current state of ‘programmatic branding’
Econsultancy has this week published a new report in partnership with Quantcast which shows that companies are increasingly setting aside marketing budget for branding campaigns using programmatic advertising.
Here, the report author Chris O’Hara gives his thoughts on this topic and a flavor of what is covered in the study.
Does Google use social signals for ranking?
There’s an awful lot of conflicting opinion out there, so let’s see if we can cut through it as best as we can.
I was writing an article on the pros of using social video apps last week, and as I typed the sentence “video can help with your visibility on search engine results pages (SERPs) and the more engagement the video receives in the form of likes, comments and shares the higher up your video will appear” I realised that I didn’t know if that second part was actually true.
Should retailers and travel firms bid on brand terms? Bing says ‘yes’
Bidding strategy is crucial to success with paid search, and one of the most vexing questions companies often grapple with is whether they should bid on brand terms.
New YouTube ads multiply revenue for retailers
A new YouTube ad offering, TrueView for Shopping, promises retailers the ability to better promote products to YouTube users and is delivering significantly better results for some YouTube advertisers.
How vital was digital marketing to the Conservatives’ 2015 election victory?
Thanks to the use of social media by Obama’s team in 2008 and 2012, the role of digital marketing in politics has been a hot topic.
Online was a key battleground in the recent general election, and this trend will only increase in the years to come.
I’ve been talking to Craig Elder, Digital Director at the Conservative Party, about the role digital played in a Conservative victory.
Stats: The growing and enduring appeal of messaging apps
Our recent bumper update to the Internet Statistics Compendium this month has seen an especially diverse array of data and trends concerning the world of mobile apps.
Check out the mobile report for the best in app-related research released over the last few months, whether you want to glance over the biggest app categories in a certain market, or want to dig down further into how companies are incorporating apps into their marketing strategy.
Test until your price is the best
Small price changes can yield short term gains. Price testing can make them long term.
Cinematic Pins bring animation, video to Pinterest advertising
The most popular next-generation social platforms are finally seeking to monetize, but they’re not doing it in traditional ways.
In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats.
Google and Twitter partner to bring tweets deep into the SERPs
Search and social are frequently seen as two distinct marketing channels, but that could be changing.
The world’s largest search engine, Google, and one of the world’s most prominent social platforms, Twitter, have announced a new partnership that will integrate social content more deeply within the search experience.
10 practical Vine and Instagram video tips for brands
I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps.
In my presentation I covered a range of guidance for both Vine and Instagram video platforms, much of which I’ve already covered in the previous how to be brilliant at Instagram and Vine guides.
However as the apps have gone through many updates over the past 12 months, I thought I’d share with you some more practical, technical advice that has come to light.
11 reasons why your brand should be using social video
Just in case you need any further convincing that you should give Vine, Instagram or other social video platforms a go, here’s a handy guide to why social video is important for brands.