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Five ways the financial services sector can increase customer lifetime value

Global investment in fintech startups is skyrocketing, reflecting a worrying trend for established financial services firms.

Customers are increasingly flocking to a new generation of companies that seek to redefine how consumers save and spend money.

From payments to loans to insurance, established brands are under assault from all directions, but that doesn’t mean they can’t stem the tide, solidify customer relationships and increase customer lifetime value.

Article Customer Experience

To capitalize on social media, companies rethink their products and services

If you don’t want your company to be slammed online, just don’t suck. But what if you want to generate positive attention online?

For some companies, the answer is simple: rethink how products and services are delivered.

Customer Experience

Google to add buy buttons to mobile search results

Earlier this month, Google announced that it was giving mobile users the ability to order food directly from its search results, signaling the possibility that the next phase of search’s evolution will be transactionalization.

As I wrote at the time, “it’s not hard to imagine Google applying transactional functionality to other types of search,” and product search seemed like one of the most obvious search categories ripe for transactional features.

Article Search

Bing’s Mobilegeddon is coming soon

Google’s Mobilegeddon forced many companies to evaluate their mobile strategies, and while Google’s mobile updates aren’t perfect, the message to companies is clear: provide decent mobile experiences, or else.

Article Social

Tweet-to-order pizza: PR stunt or the future of social?

Hungry for a hot pizza? Starting next week, pizza lovers in the United States will be able to tweet their orders to Domino’s, one of the largest national chains.

Article Mobile

How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

Article Ecommerce

How should ecommerce brands be using content?

Ecommerce brands have embraced content marketing over the past couple of years.

Of course some, like Net-A-Porter, have used content effectively long before it became a buzzword.

However, while some are using content well, others just seem to be ticking boxes and failing to incorporate content fully.

In this post, I’ll look at how ecommerce brands should be using content, and some of the mistakes to avoid.

Article Content marketing

12 useful content marketing examples from ecommerce brands

How are ecommerce brands using content marketing?

In this post, I’ll look at some examples from retailers which show how it can be done.

Article Digital Advertising

New Facebook search feature could boost social referrals

Facebook is an important source of traffic for many companies, including online publishers.

And a new search engine Facebook is testing in its iOS mobile app could enable the world’s largest social network to generate even more referrals for third parties.

Article Video

The ultimate NewFronts roundup

Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media’s response to television upfronts.

Here are some of the highlights from this year’s NewFronts which occurred between April 27 and May 7…

Article Social

Can a redesign turn Flickr into a powerful social media platform once again?

In 2006, Web 2.0 entrepreneurs Stewart Butterfield and Caterina Fake graced the cover of Newsweek. The founders of Flickr were “putting the ‘We’ in Web.”

Article

Video ad viewability is a major problem: Google study

Advertisers have embraced video ads and many are pouring more and more of their digital budgets into them, but it turns out that they suffer from the same viewability problem that has plagued their display ad cousins.

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