If you thought that ordering delivery couldn’t get any easier, Google might convince you otherwise thanks to a new feature that gives mobile users the ability to order food directly from its search results.
Executing successful social media marketing campaigns has become more costly over the years, and for many brands, organic success is harder and harder to find. But that doesn’t mean it no longer exists.
Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.
He can be confident that this is in relatively safe hands.
So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.
The richest boxing match in history is over but according to Dick Costolo, Twitter’s CEO, neither of the men who stepped into the ring this past Saturday claimed victory.
Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content.
Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week.
The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.
Is social media hitting a speed bump, and if so, should marketers be alarmed?
Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell.
Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.
April features a variety of goodies, from free-form architecture, to made-up sports, fictitious holidays and other weirdness, replete with all the stunning insight you’ve come to expect from this beloved round-up.
Google’s ‘mobile friendly’ update came into effect recently and I have some early data showing the possible effects of the changes.
For example, Barclays’ mobile-optimised homepage ranks well, but its non-optimised pages have dropped in the search rankings.
Here are a few other test cases…
Brands are making progress with their mobile strategies, though there’s still plenty to be done.
Our latest Quarterly Briefing, produced in partnership with Adobe, looks at The Quest for Mobile Excellence.
Here are a few key findings from the report…
Fortnum & Mason is the luxury department store residing at the heart of Piccadilly since 1707.
This week, the 300 year-old retailer has launched a brand new responsive website, where it claims to provide the same level of customer service as it does in-store.
It doesn’t take much to deescalate a situation, just a simple, honest admission of guilt and a heartfelt apology.
There is an art to it though and occasionally it will take more than “I’m sorry” to set something right, but in the recent few weeks I’ve received various communications with companies, many of which unsolicited, that have restored my faith in the world of online customer service.
Let’s take a look at a few examples and discuss how these emails and tweets have mastered the art of apologising.