As digital marketing has matured, integrated search has become even more important and wide ranging.
Integrated search has traditionally referred to a tactical and strategic balance between natural search (SEO) and paid search (PPC), but with the proliferation of multichannel behaviour and the use of mobile friendliness as a ranking signal, the term has become somewhat broader.
Designers of mobile product pages have a tough job.
They need to present much of the same information as on desktop, but adapt to the limitations of the device.
I’ve put together a checklist of what I think are the most crucial elements to include on mobile product pages…
This question refers to a similar article published by our esteemed contributor Paul Rouke last year.
In his article asking whether Booking.com is the most persuasive website in the world Paul discovered that over the years Booking.com has continually evolved and refined its online experience, adding the fundamentals of persuasive design in order to gain a competitive advantage.
By using visual appeal and retaining the user’s attention through clarity, strong visual hierarchy and utilising one primary action per screen, Booking.com provides a compelling user experience.
However in light of new research looking at top mobile travel sites, I’m going to investigate whether this persuasiveness translates to the mobile experience.
Twitter is one of the most popular social platform for brands and it is being used for everything from mass marketing to customer service.
But some use cases have been easier to deal with than others because of Twitter’s restrictions on Direct Messages (DMs) which require the recipient of a DM to be following the sender.
Major publishers and online media companies are all vying for a piece of the rapidly expanding online video advertising spend pie.
In advance of next week’s NewFronts, Yahoo has unveiled a new native video ad format.
Continuing our series looking at the customer journey from search to checkout, here we’ll be concentrating on the vehicle hire industry.
However as Google is changing its algorithm to rank mobile friendly sites higher than non-mobile friendly sites, let’s take a look at the journey from a mobile point of view.
Today, Google began to use mobile-friendliness as a ranking signal, but the search giant isn’t stopping there in its push to promote good experiences for mobile users.
Picture this: your husband is traveling, and in a moment of feeling particularly distant, you each tap into the newest technology at your fingertips: the Apple Watch.
The Financial Conduct Authority (FCA), who sound very serious and like you shouldn’t mess with them, has this week “finalised” its guidance for how financial services should use social media.
The FCA is basically a financial regulatory body, ensuring that firms run with consumers’ best interests at heart and provide appropriate products and services.
This week Amazon sued four fake review companies. But does it just pretend to care?
Email marketing is one of those disciplines that people often claim is on the way out.
However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon.
Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.
I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination…