What are the current trends shaping search, and what should SEOs do to respond to them? In part 2 we cover the growing ‘long tail’ of search and what the emergence of multimodal search means for SEO.
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
What are the current trends shaping search, and what should SEOs do to respond to them? Part 1 covers the extra E in E-E-A-T, as well as the future for AI-generated content in search.
Mihajlo Popesku, Deputy CEO and Chief Research Officer at Qudo, says, “data privacy concerns have created a greater need for zero-party data” and that “by collecting anonymous data with the consent of participants, research houses can build precise consumer groups.” He likens this precision to “a glass of water” for the thirsty, in contrast to […]
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
Jacques van der Wilt is General Manager Feed Marketing at DataFeedWatch by Cart.com, which offers ecommerce product feed management solutions, helping online retailers to sell in advertising channels such as Google Shopping, Facebook and Amazon Marketplace. We caught up with Jacques to find out more about his role and ask him about product data, AI […]
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
James Ramsden is Executive Creative Director of branding agency Coley Porter Bell. We asked Ramsden about his role, about immersive brands and design-centred campaigns, and his predictions on what’s to come in the industry. Econsultancy: Tell me about your role – what does a typical day look like for you? James Ramsden: If I’m at […]
Econsultancy has added scenario-based assessments to its Skills CloudTM elearning platform. The ‘Optimising the Retail Media Opportunity’ learning plan is the first on the platform to include this type of gamified, interactive test format, with further assessments to be rolled out through 2023. The retail media assessment takes around 30 minutes and includes six tests, […]
Digital Shift takes a deep dive into the latest developments and use cases for generative AI. This special edition also reflects on 10 years of Shift with a look at trends and lessons from the last decade.
