Expansion into China is a challenge facing many brands at the moment.
The size of the market coupled with a growing appetite for ecommerce and premium imports means it’s an opportunity that’s too big to ignore.
Instagram has fast become a go-to social platform for brands and Instagram’s owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.
Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015.
Clorox is the latest brand to face a social media firestorm after it posted an image on Twitter of a Clorox bottle made up of emojis with the caption “New emojis are alright but where’s the bleach.”
Despite the fact that there were no face emojis in the graphic, some Twitter users jumped on the brand, calling the company out for being racist.
Last year, Google added store visits to its Estimated Total Conversions feature.
At the time, Google noted that “roughly 95% of retail sales take place in physical stores,” making the ability to measure the influence of online ads on offline sales of great importance.
From responsive email design, to mobile payments, to joining up the customer journey, to weighing up the usefulness of apps, mobile is an endlessly fascinating and complex area for all marketers.
Which is why we’ve compiled this handy little digest of some of the most useful recent stats from our weekly digital marketing stats round-up and our gigantic Internet Statistics Compendium, covering a wide range of disciplines from the mobile world.
When Amazon announced Amazon Dash, a device that lets consumers reorder common household products ranging from peanut butter to paper towels through their AmazonFresh accounts, many thought it must be an early April Fool’s joke.
The final series of Mad Men kicks off on AMC in the US on Sunday.
The box set should be required watching for anyone that works in an agency. It’s packed with insight on creativity, talent, management, and life itself.
I’m looking forward to watching the final series of Mad Men, and here are some of my favourite lessons from the previous six series.
The Wall Street Journal is reporting that EU regulators are possibly just weeks away from slapping Google with antitrust charges based on complaints similar to those levelled against it in the United States.
One of the 35 roundtables at Digital Cream this year was on the topic of Digital Transformation: Getting the right mix of Skills, Culture & Technology.
Data-driven marketing and customer experience are two of the most prominent trends in digital right now.
So how are they intertwined and how can the former be used to improve the latter?
Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?