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Four stats to help benchmark your email marketing strategy

How advanced are your email marketing activities?

It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.

And even if that is possible, who has time to do all that?

However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.

The Google algorithm update may be a thing of the past

They can make or break a site, and many website operators and search marketers await their arrival with a certain level of anxiety.

They have strange names like Panda and Penguin, and when they affect significant numbers of websites, they can be written about and analyzed for months.

I’m referring, of course, to Google algorithm updates.

But is it possible that the major Google algorithm updates that captivate us are largely a thing of the past? 

Facebook to publishers: give us your content please

Facebook is the world’s largest social network, but it’s not just a social network.

If this wasn’t already evident, it should be now that reports have surfaced indicating the tech giant is negotiating with prominent publishers to host their content within Facebook’s walls so that users don’t have to go to publishers’ sites to consume it.

12 illuminating ecommerce stats from January-March 2015

Every week we publish a round-up of the best digital marketing stats, and every month we update our gigantic Internet Statistics Compendium. We basically love stats here at Econsultancy and we’ve got loads of them.

Which is why I I’ve decided to start collecting some of the most interesting stats from the last few months here in a handy digest.

So here are some interesting and hopefully useful stats taken from the world of ecommerce.