According to reports, Facebook is set to announce at its F8 developer conference that it will be giving third parties the ability to integrate their content into the Messenger experience.
Often I find myself perusing the internet looking at how people are playing this game of ecommerce.
It’s an essential part of my role in trying to improve our own website, by learning how others are doing it.
For me there is one standout winner of ecommerce websites, and that is AO.com.
In a perfect storm of storytelling and somehow trying to make Instagram a monetisable platform, your 14 year-old niece’s favourite social network introduced a clickable carousel function last week.
Marketers have been clamouring for a way to turn Instagram into a source of measurable revenue instead of a mere engagement/brand awareness tool.
This year’s SXSW star is Meerkat, an app that allows users to live stream video from their mobile phones.
We have a simple goal here at Econsultancy, to make the digital world a better place.
We do this is by helping every visitor, client and delegate sort through the clutter of digital marketing, and our role here on the blog however is to help on a more day-to-day basis.
We aim to provide useful tips, guidance and best practice advice in a manner that we hope is as jargon-free as possible, to make digital marketing easy to understand for everyone at any level.
Which is why I’m very proud to present Econsultancy’s Colossal Jargon-Buster, a handy A-Z guide to the most useful and common terms that you’ll come across in the digital marketing world.
Mobile payments startup Droplet has just begun a third round of funding as it seeks to expand into new UK cities.
It is operating in a very competitive market that has already seen some of the major players try and fail to attract an audience.
As reported in our post discussing what we’ve learnt about click and collect since Christmas 2014, click and collect at John Lewis overtook home delivery for the first time at the end of last year.
56% of John Lewis’s online customers chose to collect their goods from stores, rather than have them delivered to home addresses. Overall, click and collect orders grew by 47% compared to the same time last year. John Lewis online orders rose by 21.6% to £1.4bn.
Mobile is driving major changes in how consumers research and buy across a wide range of industries.
So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first.
We don’t talk an awful lot about ad campaigns on the blog. We’re more about the delivery of them.
Where they work? What formats work best? What the heck does programmatic mean? It’s mostly ‘measurable ROI’ rather than the actual content of the ad itself.
However, just like when the excellent BLAH Airlines campaign from Virgin came along, every so often you have to take advantage of your blogging power, sit back and share something you love purely because it’s really clever.
So here’s the new campaign from Geico, which gloriously subverts everything you thought you knew about YouTube pre-roll ads.
As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.
2014 saw an upswing people using their mobile devices not only to browse, but also to buy.
The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop.
In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.
Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.
To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous.
And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games… well, it makes me very sad.