Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.
This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”
The world of ecommerce has come a long way the past couple of years.
We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.
Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items.
The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on.
Using a selection of specific criteria I’ll be gauging how some of the top US retailers handle on-site search.
The search tool is perhaps the most common way for shoppers to navigate an ecommerce site, so therefore its effectiveness is paramount in directing highly motivated visitors, who know exactly what they’re looking for, around your site.
Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff.
Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.
Content marketing is the axiom we all live and die by in the current digital marketing world, if you’re not producing content and marketing it successfully, then “the present is no place for you, Grandad”.
Valentine’s Day is on Saturday but most retailers have been gearing up to it for several weeks.
I received my first Valentine’s promotional email on January 19, close to a month before the day itself.
Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally.
Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly seen in a supporting role as part of the overarching mission to become more customer-centric.
When grocery retailers were publishing their sales figures one of the common trends was an increase in online revenues.
This was good news as sales in brick-and-mortar stores were generally down.
China presents an increasingly tantalising market for brands looking to expand their ecommerce presence internationally.
But what are the exact challenges and opportunities they face?
The January sale is one of the biggest retail periods of the year, but retailers on Facebook may have found their promotional posts falling flat at the beginning of 2015.
In November 2014, Facebook announced an update to the news feed that made it clear promotional posts would be demoted ‘beginning in January 2015’.
Wearables are at the very cutting edge of consumer technology trends, but there are signs that the market is beginning to become more mature.
And this process is only going to accelerate when Apple launches its new smartwatch in the spring.