The market for online recipes and cooking tutorials is hugely competitive and largely dominated by the BBC and celebrity chefs.
Hari Ghotra is attempting to take on the big players with an interactive cookery school that uses a variety of digital channels including social media, video guides and blogs.
I spoke to Hari to find out more…
It’s the end of January and time to round up some of the most interesting social campaigns we’ve seen in the past 30 days or so.
This list also includes notable developments and interesting social media news stories from January.
Mobile and desktop paid search ads vary wildly in terms of the use case and the UX.
Fewer ads are displayed on the mobile screen and advertisers have less copy to work with.
Very.co.uk has launched a new iPhone app as it seeks to further bolster its mobile revenues.
The fashion retailer is owned by Shop Direct and this is the group’s first transactional app.
Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online.
To achieve this Marie Curie is undertaking a massive digital transformation programme, so it can extend its proposition to offer more services and support.
PPC is complicated.
It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work.
“There’s no direct ROI,” they argue. “You can’t measure the business value.”
Every year in January we are faced with a litany of predictions for digital marketing.
Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.
In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015.
The fence I’m sitting on comes at no extra cost.
Fender and Gibson are the two most iconic guitar brands in the world.
Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.
Or… what is the point of following eBay on any social channel?
That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.
With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual.
Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding down it.
Stories from The Guardian are tweeted on average 392,358 times per week making it the most popular newspaper in the UK on Twitter.
This is followed by The Daily Telegraph (307,690 tweets) in second place and the Daily Mail (237,381 tweets) in third, meaning that the Daily Mail’s content is 92,000 tweets less popular than The Guardian’s.