It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it’s such an important social network.
There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.
With mobile traffic playing a significant role again this Christmas, I think we’re finally at the point where retailers understand the importance of mobile UX.
However, are they putting this into practice? Are mobile commerce sites beginning to meet users’ expectations?
Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015.
Here are 20 such predictions, from mobile to multichannel…
At our recent Digital Outlook 2015 in Singapore, Meri Rosich offered some new insights about mobile with examples that are useful to every marketer – no matter where your mobile strategy is now.
In this post I’ll roundup a few highlights from the inspiring talk.
More than ever, customers are using a variety of ways to interact with your business offline or online.
This multichannel connectivity means it’s difficult to measure the impact of one particular marketing effort on a conversion, particularly if that conversion happens offline.
Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers.
Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here’s some new data from Affiliate Window.
Mobile seems to have been one of the most important trends in digital marketing and ecommerce for the past five years now.
The technology evolves and improves every year bringing with it new challenges and opportunities for brands.
Which ecommerce sites are setting an example that others can learn from?
As part of our series of 2014 round ups, I’ve asked some ecommerce professionals for their suggestions…
With fears about price personalisation growing in recent times, even Harry Enfield’s creations, Stan and Pam Herbert, may think twice about showing off their wealth!
Personalisation is something that has been heralded by businesses and customers alike.
It has mainly been associated with online activity such as personalised content on a website, cross selling suggestions (think Amazon), bespoke emails such “Here’s what’s new from your favourite brands” (mrporter.com), I can list many more examples.
You probably don’t need me to tell you that mobile usage in China is rather massive.
But just how big is the opportunity and how are Chinese marketers approaching the challenge?
As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.
Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms?
When was the last time someone added you to their Google+ circles?
Let’s see if we can answer at least three of these questions…
Facebook has been pushing hard to dislodge YouTube as the king of social video in 2014 and so far it’s made excellent headway.
And for the cynics among you – yes, a lot of it has to do with autoplay videos.