We’re not just a pretty face.
As a regular visitor to the blog, you’ll no doubt be aware of the magnificent free content on offer to you from our small band of marketing and digital experts here on the blog.
This is just scratching the surface of what Econsultancy has to offer though…
How traditional techniques within video editing, have adapted to the new environment of paid advertising on YouTube.
In the era of online video, digital marketers can find ourselves so caught up in new developments that we forget that film has been around for over a hundred years.
Any discussion around programmatic advertising will eventually turn to the topic of transparency.
And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning.
Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard.
A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.
In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.
When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?
I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.
We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it’s hard to avoid getting swept up in the hoopla.
We like agile marketing here at Econsultancy. It’s a sign that an organisation has the right setup, as it can react quickly and take advantage of situations.
It’s also often very clever and / or amusing.
Here’s another example from Black Friday. Seeing that rivals’ sites were suffering under unexpected levels of traffic, AO.com saw an opportunity.
With the end of 2014 fast approaching, there’s still time to get the most out of your remaining advertising budget this December.
UK shoppers are set to spend £17.4bn online this December, up 19.5% from last year, according to the Centre of Retail Research, and advertising investment will no doubt increase by similar levels as we race toward the end of the 2014’s ‘golden quarter’.
We live in a constantly changing market, why should your prices be static?
That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why?
Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
Much like previous investigations on UK retailers John Lewis and Halfords this explores the customer journey in a nutshell, looking at visibility, relevancy, ease-of-use and speed of experience.
Black Friday has come and gone, leaving my inbox full to the brim with tempting offers and discounts.
Thanksgiving sales have been big business in the US for many years but they’re now starting to catch on among UK retailers as well.
In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language.
The current status quo where finance commands the greatest voice in the boardroom needs to be challenged. Half of the FTSE 100 CEOs have an accounting or financial management background, compared to just 10% who come from marketing or advertising.