Redpoint Global’s Mike Ferguson on the role of the CDP in transforming CX
The VP Global Services talks trends in the CDP space, from the challenges of identity resolution to the promise of AI.
How are beauty and cosmetics companies using generative AI?
From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the forefront of innovation, where ‘beauty tech’ and virtual shopping tools are shaping an all-new type of customer experience. Now, generative AI – which […]
How are FMCG brands succeeding on TikTok?
From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
Ogury’s Ossie Bayram on cookieless advertising: the industry is ‘at a crossroads’
Ossie Bayram is UK Country Director at mobile advertising company Ogury. We caught up with Ossie to talk about all things adtech, including privacy, personified advertising, and ad fraud. You’ve previously talked about a “wholesale reinvention of the advertising industry” – what do you mean by this? “The adtech industry is currently at a crossroads. […]
Econsultancy grows ecommerce elearning to 25+ courses, including new ‘Persuasion Architecture’ module
Econsultancy has today launched a new elearning course, Persuasion Architecture and Tactics for the Digital Store, adding to its Ecommerce Deep Dive learning plans, which now feature 25 courses and 12+ hours of elearning. Persuasion is a well-established concept in the worlds of user experience and conversion rate optimisation, as well as more broadly in […]
Ecommerce Quarterly: Q2 2023
A curation of the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Retail media: Walled garden or integrated channel? We ask the experts
We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]
Webinar: Retail Media
This webinar takes a deep dive into retail media. It looks at the key networks and players before providing guidance on developing and executing a retail media strategy.
Is generative AI ushering in a new wave of content farms? We ask the experts
With AI-generated text and imagery more accessible than ever, fears about a new wave of spammy content appear to be coming to pass. What will the impact be on trust in search results? We asked the experts.
