Nine best practice tips for Facebook advertising
Marketing advice is often specific to a particular campaign, and difficult to apply generally.
Here’s a list of things that all marketers can do to improve their Facebook advertising.
Marketing advice is often specific to a particular campaign, and difficult to apply generally.
Here’s a list of things that all marketers can do to improve their Facebook advertising.
Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising.
The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.
I didn’t get to meet them all but I did spend time with two that are creating new digital marketing tools which piqued my interest.
London Fashion Week is over for another year, and what a week it’s been.
The Econsultancy content team have been to exactly zero catwalk shows and no glitzy parties, and quite frankly we’re exhausted.
Thankfully our friends in the world of fashion were kind enough to share all the glamour via social media, so we have a fair idea of what went on at the major fashion shows.
Data from Hotwire PR shows that Burberry managed to drive the most conversations around its show with 21,958 tweets, while Topshop came a distant second with 9,108.
This is likely because they’re two of Britain’s most recognised fashion brands, but both have also engaged in some interesting social activity around London Fashion Week.
Here’s a quick run through of what they’ve been up to, and for a look back at previous years read our posts from LFW 2013 and 2012…
Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.
It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team’s finest work to the global digital and ecommerce community. Just click here for the entry form.
Perhaps you need some extra encouragement? A challenge, if you will.
Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we’ll see who’s the best!”
Here are last year’s most impressive victors. Now show them who’s boss.
In this post I take a term that you’re all probably well aware of and try to enlighten myself, and hopefully the few of you who are just as baffled as me, on its actual meaning.
As I dive deeper and deeper into the world of digital marketing even more words and phrases float up to reveal themselves, particularly ones that perhaps are more on the business end of the spectrum.
Last week I shot my investigative glare towards Customer Lifetime Value (CLV) and Single Customer View (SCV). This week: attribution.
Traditional thinking dictates that designers create the products and marketers sell them.
Then along came Apple and its beautifully designed products that practically sold themselves with almost zero marketing effort.
What came next was a huge amount of mediocre products needing ever-increasing budgets in order to highlight differences and features that may not have existed in the first place.
User experience designer and CEO of Clearleft Andy Budd believes that product and marketing teams need to work closer together and that the relatively new field of User Experience Design is the glue to achieve that.
I spoke to Andy Budd about all matters relating to UX last week.
Andy Budd is also one of the speakers at Econsultancy’s Festival of Marketing in November. Our two day celebration of the modern marketing industry also featuring speakers from LEGO, Tesco, Barclays, FT.com and more.
It’s not too late to enter The Digitals with your own successful case study, which definitely deserves a wider audience and could also help inspire a new generation of digital innovators.
The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.
You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry I’m going to take a look at some of the past winners and see how they’ve been fairing since their award win.
The latest update to Econsultancy’s Internet Statistics Compendium sees the usual batch of hand-picked data gems.
This month, the Social Media sub-report of the compendium saw some particularly interesting stats about engagement (from SocialFlow), how US Fortune 500 companies are using social networks and blogs (Umass) and research which will likely be of interest to businesses and household web-users alike released in August by Fractl.
It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in, and it’s still not too late for your team to enter.
The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.
You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best retail case studies we received in 2013.
For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.
Sorry for using the word beef.
Lots of people had a beef with Google for years and many still do. The company continued to make money for its advertisers. SEOs had a begrudging respect for the platform that was their entire world. It was sort of a joke to anyone looking in from outside.
Although it doesn’t provide advertisers such a neat way to capitalise on intent, I get the feeling that Facebook is incredibly good value for reaching audiences.
That’s not based on fact, merely because I know nothing guarantees a backlash like wild success. QED.
Hey there, treasured readers. I’m Randall Mason – but you, and only you, can call me ‘Mase.
If you’re wondering, ‘who is this Randall Mason’, I am a trendgineer. Engineer of trends. And devotee-turned-protégé of Ashley Friedlein.
I’ve spent the past weeks covering the Festival of Marketing and getting a scoop on the action before it happens (which is 12-13 November).
What I am about to tell you comes straight from the source. The source that feeds Google itself. That’s right – I got F2F with marketing legends in my totally unrated, unabashed interview series.
And from these conversations, I’ve galvanised a list of the 10 hottest topics that will be reverberating from the stages at the festival.
All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job.
We offer similar services to clients, we have common skillsets, etc – so what makes an agency successful?
We asked The Agency Collective to speak to 12 agency owners, founders and directors about what essential traits an agency must have in order to be successful and build long and mutually beneficial relationships with their clients.