Webinar: Digital Shift Q3 2023 – Early session
July 11th, 2023 | 9:00am BST | 4:00pm SGT
Online community is dying, and generative AI won’t save us
When people have a question, whether it’s about a hobby or a product recommendation, they often want to hear from other human beings – not content marketing, or worse, a banal AI.
Lower CPMs but higher in the funnel? How are advertisers measuring success on TikTok
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
A day in the life of… Bedir Aydemir, Director of Data at The Sun
Bedir Aydemir is Director of Data at The Sun. We chatted with Bedir to find out more about his role. We also delve into The Sun’s data strategy, industry challenges, and the future of the advertising ecosystem. Tell me about your role… What does a typical day look like for you? The Sun is the […]
Evolution in Automotive: Sales models, software and subscriptions
In this edition of Digital Transformation Monthly, we’ll take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
Digital upskilling: 63% of employees want more variety in their learning programs
What type of learning can be most effective at closing the digital skills gap? Econsultancy’s new report reveals how multi-modal programs can benefit both employees and organisations.
Quick Guide to Marketing Automation
This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.
Employees more likely to find time for workplace learning when it matches career goals
Econsultancy’s latest survey suggests that being “too busy” for training may have more to do with the value and relevance of learning programmes.
A day in the life of… Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd
Preschern reflects on ABM methodology, the B2B customer buying cycle, marketing’s role at the top table, and the outlook for marketers in a tough economic moment.
Healthcare and generative AI: What are the emerging use cases?
From summarising consultations to diagnosis and drug discovery, we look at some emerging generative AI solutions in the sector.
How does an organisation of learners become a learning organisation?
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
The changing CTV landscape
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.