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Facebook ad CTR is up 160% year-over-year: stats

After algorithm tweaks led to huge changes to a brand’s ability to gain organic growth, and a simplifying of the process of how to market your brand on Facebook using paid ads, it seems Facebook’s ad revenue is increasing in line with these changes.

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter. CTR has increased by 20% and ad impressions by 41%.

Revenue per visit (RPV) coming from Facebook grew by 2% QoQ whereas RPV from Twitter declined by 23% and Tumblr 36%.

These figure come from Adobe’s Social Media Intelligence Report, which is based on 260bn Facebook ad impressions, 226bn Facebook post impressions, 17bn referred visits from social networking sites, and 7bn brand post interactions including comments, likes and shares.

10 implications of AmazonFresh and Amazon Dash

Amazon Dash allows you to scan items in the home, or speak the name of a product into its microphone, and then find the item seamlessly in your AmazonFresh checkout.

AmazonFresh, currently available in Southern California, San Francisco and Seattle, is the company’s same day and early morning service delivering a large range of products that includes groceries.

What does this device mean for the consumer? How might it affect the FMCG and wider markets? Will it catch on?

If you haven’t seen these services, let’s take a look, and I’ll postulate as to the implications of these two services.

Q&A: Adri Cowan, social media manager at Marvel

How can a 75 year-old company, whose very business is completely ingrained in traditional print media, remain relevant and engage with its audience in the digital age?

I asked this question last month in How does Marvel Comics use social media?

Marvel has played a huge part in the push to build a bridge between print and digital content since mid-2012, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.

Marvel has also shown incredible skill in rebuilding its own brand through the expert creation of content and marketing this huge amount of content online, through its various and well-tailored social media channels.

At the helm of all of Marvel’s social media activity is Adri Cowan, who I talked to today about her role within the company, Marvel’s social strategy and its plans for the future.

The changing relationship between clients and agencies

What do clients want and value in their agency relationships? What level of digital sophistication can be seen client-side? How are clients transforming in the light of increasingly digital customer experiences?

These are the questions asked by the 2014 Society of Digital Agencies (SoDA) Report and its Digital Marketing Outlook survey conducted in partnership with Econsultancy.

In this post I’ve rounded up some highlights from the report, looking at changes in the agency-client landscape.

Three ways to boost customer engagement by thinking like a game designer

Gamification is an effective way for marketers to create fun and engaging experiences for consumers.

While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful.

Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior.

Mobile accounted for 28% of US PPC impressions in Q1 2014: report

It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.

However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search.

Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop.

While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions.

Pizza Hut tops the social chart for young audiences, is this a deserved win?

Which brand is the best at rapping with the teens? Pizza Hut apparently.

The pizza chain came out top in the Social Brands 100 Youth Ranking published by Headstream this week.

This ranking identifies which UK brands are best at building and maintaining social relationships with young consumers via Facebook, Twitter and Google+.

Or, which brands the kids think of more like a brother than a dad.

It’s fairly obvious that a brand tone of voice and the content it promotes needs to be tailored for the platform and the demographic that it attracts. An interesting question is which came first though? Did the young audience become attracted to the brand and therefore the brand had to tailor its content appropriately, or did the brand immediately target that demographic?

Look at me, talking as if I’m not part of the younger audience and like the 18-24 age group is a different demographic from me!

Generally speaking, brands that have done well in the ranking realise that content needs to be valuable in terms of being entertaining, informative or funny. For the youth market in particular, content also needs to be authentic, timely and relevant to time, location and culture, requiring a much more agile approach to marketing from social teams. Younger audiences also like unicorns and bacon. 

I’m not entirely convinced by Pizza Hut’s claim to the top of the chart however. Let’s take a look at the top 10…

Joining up online and offline data: seven predictions for the next six months

A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.

The three sessions with over 30 digital marketing professionals unveiled some interesting insights that I think are worth sharing.

This roundtable was, in my opinion, one of the more relevant ones as the customer journey becomes increasingly complex. 

Detailed findings are included in our free-to-access trends briefing, sponsored by BlueKai, but in this post I’m going to focus on predictions for the next six months that were provided by the delegates.

Facebook clamps down on like-baiting and other spam tactics

In a move that will both improve the user experience significantly for Facebook users and curtail a branded page’s reach even further, Facebook has explicitly revealed what it will be seeking to crack down upon within its new update.

Facebook first ‘tweaked’ the algorithim in January this year, ensuring that content from the people that users engage with the most is prioritised, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence.

I discussed last week how your brand can market itself on Facebook in light of the new changes. Facebook has now made it much simpler and cheaper to take out a variety of ad types and ‘boosted posts’.

That’s not to say that your free-to-run Facebook page will no longer be seen by fans, in fact the golden rules of content marketing still apply: if your content is engaging enough and tailored for your specific Facebook audience, then you shouldn’t see too much of a drop-off.

As of last week however, if you’ve been using your Facebook page in a manipulative, click-baiting manner, Facebook will be making things a lot harder for you.

Here are the three areas to steer clear of:

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