Connecting with Gen Z and a new role for content: How ecommerce marketers must adapt
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.
In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]
Dean Rojas is the co-founder and president of Gassed – a full-service TikTok agency operating in the USA. We spoke with Dean to find out more about his day-to-day role, as well as all things TikTok and social.
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report shows how Shopping campaigns should be set up and optimised for maximum returns.
At Econsultancy Live, Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China described some of the challenges for Western brands seeking to sell online into China, including how to optimise your existing ecommerce presence to cater to the needs of the Chinese consumer.
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the tools and strategies advertisers need to test and optimise paid search campaigns, from making use of ad assets to running experiments with ad variations and crafting compelling landing pages.