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Webinar: Social Media Advertising
May 18th, 2023 | 2:00pm BST | 9:00am EDT
Digital Shift: Q2 2023
Digital Shift takes a deep dive into the latest ground-breaking applications of AI from the big tech players and across the sectors, concluding with a look at cutting-edge martech trends and rapidly evolving developments in social commerce.
Econsultancy expands its ecommerce Multi-Touch Learning with new ‘Mastering Product Content’ course
Econsultancy has today launched a new elearning course, Mastering Product Content for the Digital Store, to help ecommerce marketers with the fundamentals of this evolving area of ecommerce. This course adds to Econsultancy’s market-leading Multi-Touch Learning offering for ecommerce. The course is the first part of a new learning plan in our ecommerce channel centred […]
Setting Up Paid Search Best Practice Guide
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers everything marketers need to know to set up paid search campaigns from the ground up, from structuring campaigns and keyphrase analysis to crafting effective ad copy, tracking and targeting.
A day in the life of… a sustainable packaging consultant
Gillian Garside-Wight, director of consulting at Aura, talks to Econsultancy about the retail industry and the circular economy.
Planning and Strategy for Paid Search
Part of Econsultancy’s Paid Search Best Practice Guide bundle, this report looks at how to build a solid strategy for paid search advertising that encompasses budgeting, bidding, resourcing and channel considerations.
Econsultancy launches 150 microlearning modules to help marketers learn in the flow of work
The new bite-sized modules on the Skills Cloud elearning platform cover topics across ecommerce, customer experience and data and analytics.
A day in the life of… Yieldmo’s Lisa Bradner
Lisa Bradner is the Chief Commercialization Strategy Officer at programmatic ad exchange Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets. Tell me about your role… What does a typical day look like for you? At a macro-level, I’m the voice of our customer internally […]