Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.
Last month we hosted our Future of Digital Marketing (FODM) conference in London, and had a chance to ask some of our speakers which obstacles businesses faced, and how they might overcome them.
Last month’s Future of Digital Marketing event was rounded off with presentations looking at new innovations and future trends in digital.
Here are five of those presentations, looking at the future of mobile, social video and more…
Pinterest’s rapid growth means that many more influential consumers are using the pinboard site, and they’re looking for material to share.
Videos are becoming a sharable item on Pinterest, and brands can be at the edge of this trend, so why not showcase your product videos to best effect on Pinterest to encourage sharing?
As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities.
Our man on the ground, Jeremy Katz, Olgivy & Mather’s Worldwide Editorial Director, gave us his top four takeaways from day two for those of us watching from the sidelines.
Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important.
With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.
The Top 100 Digital Agencies Report, sponsored by Sitecore, ranks agencies according to fee income from their UK digital activities. The total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.
The hash has been around for a very long time, it’s always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.
Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.
Is Facebook about to become Twitter? Will it steal Twitter’s real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?
Stats from IMRG and Experian Hitwise released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.
So, since these retailers have the most popular sites, (and they must be aware of this from their own analytics) you would expect that they have optimised for mobile users.
I’ve been taking a closer look at the sites..
Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
And when Tim Cook unveiled a new operating system and some product upgrades, many of us were a little disappointed, having hoped for a shiny new and exciting smart phone or tablet.
Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
Two out of five companies surveyed said that delivering customer experiences on mobile is harder than on the web.
Our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf, looks at these issues in more detail.
Here are a few highlights from the report…
Take a few seconds to minimise this window (careful now, don’t close it!) and find an electronic version of your brand guidelines.
If you don’t have any or they’re buried deep in the darkest reaches of your company filing system, you should be able to find one from your favourite company with a quick Google, or here’s a few to pick from.
Open it, hit ctrl-f and type the word ‘fun’. How many instances did it uncover?
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how and why we use different social channels at Econsultancy…
‘Domain Clustering’ is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
In this post, Lee Allen, Technical Planning Director and Matthew Barnes, SEO Executive at Stickyeyes, provide an in-depth analysis into this under the radar update…