Ecommerce is an ever-changing feast and predicting which trends will hold is an imperfect science, but we’re going to have a go anyway.
Here, in extracts from our Building an Ecommerce Team: Best Practice Guide, we pick out the themes we consider the most important in the context of their impact on ecommerce teams.
According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.
Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.
What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?
According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.
These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.
Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.
Harhut identified seven that will help you on your way to world domination.
In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.
German airline Lufthansa came in third place, so it seems like a good case study for our series of posts looking at how different brands use Facebook, Twitter, Pinterest and Google+.
Lufthansa actually publishes its social media policy online, however it doesn’t appear to have been updated in a while as it links to Twitter feeds that no longer exist.
So here’s a look at how it uses the four main social networks. This post follows on from similar articles focusing on Walmart, Nike, Coca-Cola and Starbucks…
More than half (57%) of smartphone owners have used their device to search for information while out shopping, according to data from our new Mobile Commerce Compendium.
The most common smartphone activity was comparing prices (63%) with other retailers, followed by looking for a discount voucher online (42%) and looking for product information or other options on a different retailer’s website (34%).
This raises a difficult dilemma for retailers, as the natural urge is to try and prevent customers from shopping at their competitors using the mobile web but in reality it’s impossible to prevent people from doing it.
Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick.
For any brand, having an all-encompassing long term SEO strategy, targeting high volume key phrases, is essential to maintaining a continual revenue stream.
However, a vital area that can produce shorter term success but is often overlooked is the opportunity for localised SEO.
Here’s a quick look at some search terms and paid ads ahead of Father’s Day.
Some ads were optimised but dry, others made me laugh unintentionally, and some targeted the longer tail.
Email and search are the most popular smartphone activities behind making phone calls, according to data included in our new Mobile Commerce Compendium.
When asked which tasks they had carried out in the past week, three-quarters of smartphone owners (74%) said email while just over two-thirds (67%) said search.
This again highlights the importance of mobile search, which is predicted to overtake desktop search next year, and shows that brands can no longer afford to ignore the opportunity it presents.
As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.
After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don’t have a marketing or sales presence, or a country-specific website.
Quite frankly, Facebook has been underwhelming for sales generation.
It’s time again to share the best digital marketing infographic we’ve seen this week, which this time comes from Dan Zarrella.
The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.
It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word ‘like’ in a Facebook post can increase rngagement by around 0.4%.
Which campaigns have you seen recently that are defining the digital marketing landscape?
Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA’s The Digitals Awards (we’ll be handing out the awards on June 27th at a swanky swank bash).
Google’s Webmaster Central blog today announced changes in the way it ranks smartphone search results, with a focus on eliminating flaws which affect the user experience.
One of the usability issues highlghted is those pesky interstitials which prompt visitors to download mobile apps, while other issues include faulty redirects and unplayable videos.
This seems to be a positive move from Google, and one which should help to eliminate the usability problems which detract from mobile browsing.
Here are some of the issues to avoid…