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Nine tips to help improve your product filtering options

Only a small proportion of shoppers will arrive at an ecommerce site knowing the exact product they’re looking for, while most will prefer to browse and consider different options.

As such sites need to give shoppers tools to search their product range and strip out the items they’re not interested in.

An effective site search function is obviously a key element, but product filters are also necessary if you want to deliver a decent user experience.

In fact kilt retailer buyakilt.com saw a 26% increase in conversions and a whopping 76.1% boost in revenue after implementing a product filter which gave visitors an option to shop by kilt type and kilt pattern.

Primark uses ASOS to test the ecommerce waters

A month ago, I wrote a post questioniong whether Primark was mad to ignore ecommerce, after it had said it had no plans to sell online. 

Strangely, for a post and discussion on an internet marketing blog, the general consensus was that Primark’s offline only strategy was a good idea for such a low margin retailer. 

Yesterday however, Primark started selling a limited range of clothes via ASOS. So is this a good idea? 

Digital transformation: the new Microsoft model?

This week the tech scene has been alive with buzz about Microsoft’s business model.

CEO Steve Ballmer has yet to make any official statements (at least at time of writing), but speculation is rife that the company are set to undergo a large-scale restructuring, in order to become, in  Ballmer’s own words, a ‘Devices and Services’ company. 

When we talk about examples of digital transformation, it’s often the assumption that we’re speaking about older, traditionally non-digital businesses attempting to come to grips with the brave new world of digital marketing and ecommerce.

Many case studies show businesses who have long relied on traditional revenue funnels and struggle with multichannel attribution, and who have yet to master social, mobile and ecommerce (or even email in some cases). 

Penguin 2.0: How to become an online authority

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts: 

We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher.

So the question that marketers need to ask themselves is ‘How do you create an Authority brand online?’ It’s time online marketers replaced this question over their traditional ‘how do I get to the top of Google?’

Create an authority website, full of interesting content that your target customers want to read and share and you will be rewarded by Google. But not just by Google, but by your customers too.

Three tips for negotiating with online talent

Just when we were coming to terms with “blogger” being as legitimate a title as “journalist,” we learn that some are falling into a more rarefied category: online talent.

That subset, a wider group that includes Instagrammers, Pinners, Tweeters, and YouTubers, has reps who negotiate deals resulting in anything from emceeing runway shows and styling lookbooks to signing on as a brand ambassador for a major retailer.

This week’s finest digital marketing infographic

This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.

It gives a run through of various useful stats on social media usage and lead generation.

For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?

Furthermore, roughly 46% of online consumers count on social media when making a purchase.

Start Me Up! A profile of Whisbi

Whisbi helps companies such as Movistar, Vodafone, Citibank and American Express increase their online revenues by bringing live video and telephony into the sales cycle.

Though it has considerable investment, and have been on the market for some time, a Start Me Up profile was due on account of its particular focus!

Four ways to improve the customer experience through mobile loyalty

From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.

The rise of mobile is a key factor in the shift from what used to be a linear path to purchase. The days of “here’s our ad, see you at the register” are long gone and have been replaced by a broad, multi-faceted discovery and engagement process.

With this evolution, marketers must make effective investments that use mobile as a connective tissue in the increasingly non-linear purchase cycle.

Just 13% of people are happy to store credit card details on smartphones

Only 13% of consumers would be happy to store their credit card details on their smartphone, according to a new survey from The Logic Group.

The report again highlights the consumer mistrust of mobile technology, as only 30% of consumers trust major retailers to keep their personal information safe.

This is potentially a huge problem for online retailers as offering to store card details is seen as a way of improving the mobile checkout process and encouraging repeat purchases.

Furthermore, only a third of consumers said that they would be happy for their mobile to house their loyalty cards.

10 major brands with dreadful Google+ pages

Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”.

We’re all sitting around expecting that one day Google will unveil its true purpose and all the effort will have been worthwhile, but at the moment I feel that blind optimism is one of the only things keeping it going.

Admittedly the latest updates have improved the usability somewhat and Hangouts are certainly an interesting feature, but in the face of the sheer amount of time spent on Facebook and Twitter’s increasingly important role as a news platform it does seem that G+ is floundering while trying to work out what purpose it actually serves.

Normal users don’t need to fret about this problem and can wait for Google to lure them in with a killer new feature, however for brands it raises a bit of a dilemma.

Mobile commerce: what do consumers really want?

Mobile is no longer a trend or even just an opportunity. It is quickly becoming the new standard for consuming content.

Over the years there has been a continued, symbiotic evolution of mobile technology and consumer expectations, especially in the retail industry where companies have firmly embraced the ‘commerce everywhere’ dimension brought by mobile devices.

As digital mobile capabilities multiply, it’s interesting to consider just what consumers really want from their mobile experience. 

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