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How Sony uses Facebook, Twitter, Pinterest and Google+

For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.

The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.”

The aim is then to learn from the conversations to create better products and services.

But does the company achieve this lofty goal? To find out, here’s a look at how Sony uses Facebook, Twitter, Pinterest and Google+.

This follows on from similar posts looking at Microsoft, Nike, Starbucks, ASOS and The Rolling Stones…

#TheDigitals: What are the most important digital trends for 2013?

https://assets.econsultancy.com/images/resized/0003/3725/digitals_banner_gplus-blog-half.pngThe Digitals are all about finding the companies and individuals who are redefining the marketing landscape, so who better to ask about the future of marketing and ecommerce than The Digitals Shortlist?

We’ve rounded up some of our favourite comments from nominees covering the biggest digital trends of the year, and asked them to tell us which companies and products are capitalizing on these… 

How to run a successful multichannel social media promotion

Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?

In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube – and that’s just the social sites we hear about daily.

As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion.  

I’d like to address what it takes to be successful at that task, but in order to do so, we  should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like.

Budweiser is king of social advertising in Q1

Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares.

The beer company’s ‘Brotherhood’ ad was shared 2.4 million times compared to 970,000 for little-known vodka brand Neft’s ad, ‘Bad Motherf***er’.

According to Unruly’s data, Bud’s advert accounted for 59% of total alcohol ad shares in Q1, despite the fact that it isn’t really the kind of creative one would normally associate with beer ads.

It’s a sickly sweet tale of one man’s relationship with his horse, which is a far cry from the usual light-hearted ads beer companies usually go for, including Bud’s previous “Wassup” efforts.

Seven core principles digital marketers forget

Guy Kawasaki once said: ‘If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing’.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them…

Why your brand needs ‘organisation markup’

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.

How The Rolling Stones use Facebook, Twitter, Pinterest and Google+

It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.

However unlike in previous weeks when we’ve focused on consumer brands such as Coca-Cola, BMW, Red Bull and Nike, this week the subject is The Rolling Stones.

The Stones are obviously very different from the other brands we’ve looked at in that they have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.

With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.

But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.

So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+…

How the top 10 US retailers use Pinterest

Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.

The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.

However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.

So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest…

Yahoo’s Tumblr acquisition sends clear message to advertisers

It’s official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars – $1.1bn to be exact.

The internet’s latest nine-figure acquisition is probably one most industry observers wouldn’t have predicted.

After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo’s helm, there were few prior indicators that she was looking to make a billion dollar purchase.

And if there had been, Tumblr, while incredibly popular, doesn’t seem like the company that would have made it to the top of the list as Yahoo’s track record with acquisitions of user generated content startups is not all that impressive.

From Geocities to Flickr, Yahoo has proven to be a master of reverse alchemy in the space, repeatedly finding ways to turn gold to lead.

The rise of the temporary organisation

What’s permanent? What’s temporary? Perceptions of time frame the way we work together.

I was debating project and service management standards the other day. (Yep, I lead a sad life.)

To be honest, it wasn’t much of a debate. We all agreed on the big stuff – that projects and services overlap; that we all need to work together to deliver value; that people and skills matter more than standards and controls.  

A lot of motherhood and apple pie really. Boring.

Throughout the debate, I felt we were missing something. There was a big divergence in our underlying mindsets; we just weren’t getting at it. Afterwards, I realised this was due to the framing of the debate.

Six brands that have been busy experimenting with Google Hangouts

We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand.

In recent weeks we’ve hosted several Hangouts as part of our preparations for Integrated Marketing Week which has helped us to identify and iron out a few bugs with the system.

Our head of social Matt Owen has become something of an expert on Hangouts as a result and yesterday blogged his tips for hosting a successful event.

Currently I feel that Hangouts are one of the few reasons for bothering with G+ as user interaction with brand updates is generally extremely low.

And on the same theme, here are six examples of other brands that have been experimenting with Google Hangouts…

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