Organic posts are most popular social tactic but paid ads are more successful: report
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook.
In fact our own head of social Matt Owen recently blogged about the problems he encountered with gauging the success of Promoted Posts due to poor targeting tools and fake profiles.
But a new report from Kenshoo shows that although organic posts (such as maintaining a branded Facebook page) are the most popular social tactic, paid ads actually proved to be the most successful approach.
Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report. 
Magazine readership in Australia may be falling, but magazines still have a powerful presence online if the 
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In the run-up to our 
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers. 
It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.
Some of Australia’s biggest retailers have recently 
I had an interesting email from an ecommerce site owner in Texas over the weekend, wondering why mobile outperforms desktop on his site for conversion rates.