Chris Buckley is Director of Social Engagement at TMW, a full service agency based in London. Here he walks us through a typical day in agencyland.
If you like the sound of what Chris does then by all means explore the range of social media jobs that are listed on Econsultancy’s digital jobs site.
On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution.
It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding that web chats were perceived to have the highest suitability in terms of general enquiries, technical issues, purchase/sales related questions, as well as complaints or service issues.
In an online world, publishers need to become retailers, and brands should think about becoming publishers.
Here are three tools or platforms and some case studies which brands can use, for your enjoyment.
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person.
When consumers search for things on their mobiles more than half usually intend to buy it, according to new research from Google and Nielsen.
The Mobile Search Moments report looks at why and when people use smartphones to search, the actions that result from these searches and how marketers can capitalise on every moment of the process.
Participants in the study were asked to log their mobile searches over a two week period in Q4 2012, which resulted in more than 6,000 mobile searches being recorded, and then follow-ups were conducted by Nielsen to see what actions resulted from these searches.
While there are already many companies doing great things with social media around customer service and analytics, the elephant in the room is still whether social can generate material ROI in the form of leads and sales.
As the recent Econsultancy Modern Marketing Manifesto makes clear, ‘social’ is not a choice, it’s a fundamental part of doing business in the 21st century.
It seems that Twitter at least is pretty certain that social can become a true performance channel and that it can start to eat away at the ‘bottom of the funnel’ budget that mostly finds its way to Google.
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+.
As you’ll see though, that assumption is almost entirely incorrect.
By way of comparison, check out our other posts that took a similar look at brands including Nike, Walmart, Red Bull, Cadbury and McDonalds…
Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures.
Ahead of ExactTarget’s Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology.
While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency.
With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.
Gregory Kennedy, Vice President of Marketing at TapSense, shares with us in this guest post why digital marketers should move half of their budget towards mobile advertising right now.
New mobile sites are normally a big deal for ecommerce retailers, but ASOS recently updated its m-commerce store without the need for any fanfare.
I can’t find any official announcements about the redesign other than a tweet from director James Hart.
ASOS has been one of the major success stories in ecommerce and we frequently highlight its services and innovations as examples of industry best practice.
And as we previously reviewed the company’s first mobile site back in 2010 it seems a good time to revisit the site and see how it’s changed, so I took it for a test run using my Samsung Galaxy S2…
Investing time and money on social media is necessary for all types of businesses nowadays.
Here are nine examples of small businesses using social media for branding.