Analysis: Australian content marketing vs. UK and US
A recent report has found that 96% of Australian marketers use content marketing – which is higher than figures seen in North America and the UK – yet only 29% consider themselves to be “very effective” or “effective” at doing so.
The first ever content marketing in Australia report, compiled by the Content Marketing Institute (CMI) and ADMA, has finally been released and it sheds some interesting light on how this particular marketing tool is used in Australia.
Social and mobile have been around for a while now, but there are still a lot of 
My iPhone is the least valuable thing I carry. But I didn’t realise that until my iPhone was stolen (pick-pocketed in Barcelona). 
With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.
26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate. 
Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction. 
Are you using video in your business content and SEO strategy? If not, you may be missing out on 
As content marketing and SEO grow in importance for all sorts of online business, so does the need for real-time keyword analysis. 
H&M
Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.
Posting images to Facebook, answering customer queries on Twitter and blogging industry articles has become a regular part of life for many Australian businesses and it looks like this year will see the time spent on social media grow even further.