It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.
According to research conducted by the Australian Catalogue Association (ACA) in the lead up to Christmas 2012, more than 70% of Australians over the age of 14 prefer to read printed catalogues than online versions.
Thousands of marketers are now born-again content marketers (the palm print of well-known content marketing evangelists still visible on their foreheads). A study published this week said 95% of UK marketers “do content marketing”.
It’s a milepost.
From the dark art of bloggers to the secret sauce of edgy digital marketers, content marketing’s now evolved into ‘putting copy garnish on your website’.
Rather than fret about the dangers of ‘showrooming‘, retailers should provide wi-fi for mobile users, as this influences the choice of store for almost 80% of consumers.
A new report by JiWire, which provides ad-supported wi-fi, finds that retailers needn’t fear the mobile shopper.
This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, ‘the efficacy of SEM is limited at best’.
It’s an interesting study, and well worth a read, but the report’s conclusion applicable to brands in general, is it just less effective for eBay, or is there something wrong with the brand’s PPC strategies?
I asked a number of experts about the report, and whether they agree with its conclusions….
If you want to generate a lead or sale with social media engaging customers is not the goal. It’s the starting point.
It’s an open door to get customers to respond… to dis-engage with social media and enter into a journey with you.
In other words it’s the start of a series of “fair exchanges” that guides prospective buyers toward, or away from, what you’re selling on your turf.
Here’s how to get started…
Once again we round up six of the best infographics we’ve seen this week.
The topics include email marketing best practices, Twitter, social CRM by numbers, Google+, and reasons to use video content in B2B marketing.
Retail websites account for more than half of the top 20 most visible advertisers in Google paid search, according to a new report from Searchmetrics.
Question answering site Ask.com actually takes top spot for paid search, with Amazon and Zappos taking second and third respectively.
The findings come from a study into the top 20 most visible sites in paid search on Google.com and a similar list for the top performers in organic search.
To find out more about paid search, check out our new Paid Search Marketing (PPC) Best Practice Guide.
It includes best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google’s new Enhanced Campaigns function.
Australian B2B companies are struggling with their online presence, choosing not to properly utilise social media, according to a new government-funded study.
The report, Australia’s Social Media Presence in 2012; The Roadmap for 2013, aims to better understand how social media can help B2B businesses, looking at how the top 207 B2B companies are using social media and how this influence can convert into real world sales.
The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon.
The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others.
Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus 2013, I’m focusing on today.
Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.
The tool allows businesses to track who is pinning content from their website, the type of content that is proving to be most popular, and how people interact with the pins.
Product manager Cat Lee told Reuters that “the goal is really to help websites understand what content is resonating with people on Pinterest”.
But at the moment the tool appears to be quite basic, so how useful is it really for social media managers? And how will it impact brand content strategies? To shed some light on the new developments, I asked three social media experts for their opinions.
And if you want to learn more about Pinterest, check out our new Pinterest for Business Best Practice Guide.
Paid search is ‘always-on’ and a numbers game that needs to be aligned with your offline marketing strategy to reap maximum rewards.
In our recent Paid Search Best Practice Guide, which includes over 300+ pages of tips and best practice, we outline how these ads can support cross-channel marketing campaigns.
Read on for three tips from contributor Chris Camacho, Head of Paid Search at Starcom MediaVest Group.
In the latest instalment of our blog series looking at how brands make use of the four major social networks, I’ve decided to take a closer look at McDonald’s.
McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity – so one would assume that its social accounts would be extremely active.