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How Red Bull uses Facebook, Twitter, Pinterest and Google+

Red Bull is a great example of a brand built almost entirely on social media, with some mind-blowing PR stunts thrown in for good measure.

Therefore it’s a great case study for our series looking at how different brands use the big four social networks.

We’ve previously examined how Walmart, ASOS and John Lewis use social, with Google+ generally proving to be the weak relation compared to Facebook, Twitter and Pinterest.

But does the same prove to be true for Red Bull?

Ford launches first year long user generated ad campaign at #SMWNYC

Social Media Week in New York started big with Ford’s announcement this morning with a new Ford Fiesta ad campaign that will use content created only by users – in fact, it’ll be their first ever user generated campaign that spans the entire advertising year. 

Ford are focusing on creating a team of 100 social influencers who will create the advertising material that Ford will distribute through a mix of paid media, social media and experiential events. These will be the new Ford Fiesta Agents – I’m just glad they didn’t opt for Guru or Ninja. Phew.

So the content the agents create can be in whatever form they choose to do. Ford gives them cars, a camera and in addition to this open remit of any content goes, the group will also have to complete challenges with properties such as American Idol, the X Games and music festival, Bonnaroo.

Eight examples of brands that have run Instagram photo competitions

Despite the hullaballoo over the change in its terms and conditions, Instagram hasn’t yet folded under the weight of people stampeding for the exit.

In fact in terms of user numbers the photo-sharing app appears to be in rude health, though there is still that pesky question about how it will ever make any money.

And as with any social network that boasts million of users, brands have quickly moved in to try and use the platform as a way of extending their reach among consumers.

According to stats from Simply Measured more than half of the Interbrand 100 now uses Instagram, and we’ve previously looked at nine brands making great use of Instagram, plus one that isn’t.

One of the most common tactics for starting conversations with users and driving up follower numbers is to hold a photo competition. 

All the facts about Twitter’s mobile users: infographic

Of all the major social networks, Twitter is perhaps the one that is most inherently suited to mobile due to the transient nature of 140 character tweets.

Of course that doesn’t necessarily mean that it has been any more successful than the others in coming up with a coherent policy for monetising its mobile apps.

But even so, this infographic shows just how much potential lies in Twitter’s mobile platform. The social giant has more than 10m users in the UK, of which 80% access the network using a mobile device.

Dealing with a Twitter hack: Lessons from @BurgerKing

https://assets.econsultancy.com/images/resized/0002/9233/bk_1-blog-third.pngFast food giant Burger King experienced a social media meltdown earlier this week, as the brand’s Twitter feed was hacked, its profile picture and name changed to that of industry rival McDonalds, and a series of unusual tweets were fired out to the brand’s followers. 

Things first went amiss around noon EST, and followers were treated to over an hour of links to YouTube videos, pictures of dirty kitchens, tweets about percolate and a few reminders that comms managers can’t afford to take public holidays off…

Facebook’s Graph Search explained for a five-year-old

Here at Econsultancy, we are big fans of the Reddit AMA, where a notable business person, politician, or often a celebrity sit down to answer point blank questions from the community. Recently, Lars Rasmussen, Facebook’s Director of Engineering, did an AMA and explained Graph Search in as simple a way as possible. 

The thread, which reveals that Graph Search has been in development since Summer 2011, includes many elements a marketer can skip (including Rasmussen’s experience on one of Zuckerberg’s famous walks, and the “best and worst things about working at Facebook”) but also the most straightforward “tech in non tech speak” explanation of Graph Search since Rasmussen was asked to explain it like he was talking to a five-year-old.

The digital industry catches Harlem Shake fever: 20+ examples

It’s unlikely you’ve missed the recent internet meme that is the Harlem Shake, which is currently sweeping across the world. 

And it was pretty inevitable that it wouldn’t be too long before brands jumped onto the bandwagon – already, Pepsi and Red Bull are among the companies who have already tried to prove that they’ve got their fingers on the pulse.

This in itself brings about various debates around user-generated content and the associated lifetime of memes (do they stop being a natural commentary of culture once commercialised?) – but, thought-provoking issues aside, it’s actually the massive uptake within the digital (and wider marketing and advertising) industry that’s of interest. 

Six fashion retailers that use Twitter’s Vine

When Vine appeared in the App Store last month opinion was somewhat divided – some thought it was a great new tool for communicating with consumers, while some thought Twitter had just reinvented the Gif.

Even so, it was no surprise that brands were quick to start experimenting with the new app to see how consumers would react.

We’ve already looked at seven Premier League clubs that are using Vine to gives fans a look behind the scenes, and here are six retailers that have jumped onboard with Twitter’s new platform.

The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine…

Australia leads the way in tablet and smartphone ad share

Australia is leading the way globally when it comes to share of ad clicks from tablets and smartphones, according to recent research from Marin Software.

The Mobile Search Advertising Around The Globe report found that Australia has the highest penetration of click share from tablet devices (9.3%) and the third highest penetration of click share from smartphones (11.7%).

Similarly, Australian marketers spend the highest percentage of their budget (8%) per device on tablet advertising than any other market, and have the second highest allocation of budget put towards smartphones (8.8%). 

M-commerce and banking are among fastest growing Android apps in the UK

New data shows that the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market.

According to stats from Nielsen, seven of the 15 major apps experiencing the fastest growing usage among Android users are commerce apps from the likes of Tesco, Amazon and Quidco.

But Nielsen’s definition includes apps used to buy digital products, general retail products, and experiences through social commerce.

If you look at shopping apps from retailers, only Tesco and Asda are represented in this list.

We’ve previously looked at whether retail apps deliver a decent user experience on Android by investigating store finder functions and Debenhams’ use of push alerts to notify users of sale and discounts.

Optimise your tweets with these five simple suggestions

To maximise a tweet’s effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR. 

The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service to your customers.

Start by putting the customer first and construct your tweets around them paying particular attention to language, writing style, and the call-to-action your customers will most likely respond to.

Nutella gets us out of bed through Facebook

Valentine’s gets a brief mention in the midst of chocolate, watches and shoes in our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three companies – The Swatch Group, Foot Locker and Ferrero International known for the popular chocolate spread, Nutella – as analyzed by the team at the Dachis Group.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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