May’s edition of Digital Transformation Monthly looks at developments in the travel industry, from loyalty schemes to Uber’s rise as a super app, the online marketplaces helping big brands contribute to the circular economy, AI advancements within the beauty industry, and many more stories.
“We’re entering a third era of customer experience,” argued Glyn Britton, Bionic’s Chief Customer Officer, at Econsultancy Live last week. Britton believes this is the case because – despite CX leaders being three times more likely to outperform their sector than mainstream competitors, according to Econsultancy research – “there are some really fundamental customer needs […]
Econsultancy’s Digital Shift Report for Q2 2022 looks at the future of DTC, developments in social commerce and growth in retail media, including Amazon’s staggering figures for its advertising revenue. It covers the latest news around Web 3.0 as more brands experiment with NFTs and metaverse real estate goes on sale. Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term.
A rundown of three of the essential trends shaping the future of this emerging space.
The knowledge management solution’s CEO and founder tells us more about his SaaS business and what it does for market research and insights.
This quick guide examines the different types of segmentation that can be used to group audiences and customers, explaining the key benefits and challenges of each approach and how personas can be used to bring segmentations to life.