In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]
RainFocus is a ‘unified events and marketing’ platform that enables companies to integrate ‘events’ into their martech stack and their customers’ journeys. I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in […]
Technology has come to the forefront – what trends are shaping the industry?
The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
March’s edition of Digital Transformation Monthly looks at the launch of the first flight subscription service in the US, Subway’s digital-only Super Bowl menu, M&S’s new live shopping series, plus the launch of a new ‘recommerce’ platform and many more stories.
Amanda Kleha from Figma, the cloud-based design tool, talks to Econsultancy about the company, and the importance of design, particularly of digital experiences, and the nature of collaboration during the pandemic.
Personalized digital CX learning journeys Role Specific Journey Learning expectations Recommended topics Learning Track for PPOC Roles Recommended for P3Ps, HSPs, and other customer-facing roles > Navigating the digital ecosystem > Customer Experience, Data & Analytics, Email, Content, Portals, Virtual Meetings & Events, Remote and edetalling, Digital consent and permission, & Key online influencer […]
