‘One size fits all’ is no longer relevant to today’s customer: Ello Media’s Anwar Sultan on CX in 2022
Ello Media is a Manchester-based agency that specialises in acquisition, engagement and loyalty schemes. I recently sat down with Anwar Sultan, Ello’s chief digital and strategy officer, to find out what he thinks is the real key to loyalty – and how CX will evolve this year. What would you say are the biggest factors […]