Webinar: Digital Shift Q1 2022
January 19th, 2022 | 9:00am GMT | 5:00pm SGT
Webinar: Econsultancy’s Digital Marketing and Ecommerce Trends 2022
January 26th, 2022 | 3:00pm GMT | 10:00am EST
Vismedia’s Santi Sarapinas on the future of mixed reality experiences
Santi Sarapinas is a creative technologist and director of visual communications agency, Vismedia. I caught up with Santi to find out more about his role, the benefits of mixed reality for brands, and the technologies that are driving the industry. What does a Creative Technologist do, and how does your role fit in to the […]
How MandM Direct and Samsung used first-party data and automation to strengthen customer relationships
MandM Direct and Samsung are two retail brands using first-party data to build better relationships with customers and drive long-term loyalty. Both brands recently spoke about their respective data strategies on ‘Marketing that Matters’ – a podcast series from Econsultancy and Marketing Week, sponsored by Google. Here’s how first-party data, in conjunction with automation, is allowing both brands to succeed amidst rapid changes to privacy and consumer behaviour.
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Stats roundup: the impact of Covid-19 on marketing & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
How Funko went D2C without jeopardising retail partnerships
Eva Verhaak, VP of Marketing and Business Development EMEA at Funko, and their partner agency Space & Time discuss the challenges of launching a new D2C site in Europe and how they are acquiring new Funko customers.
The role of discovery in product management: Why understanding failure is key in 2022
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
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Eyezon COO Maria Tikhonova on the benefits of live-streaming for ecommerce
Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. Tell us about eyezon, and more […]
Stats roundup: How social media marketing has changed after Covid-19
Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends. Global ad […]
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From virtual selling to zero-party data: Putting future shopping trends in context
What are the biggest challenges and opportunities facing retail brands over the coming two years, and what trends and innovations are set to shape the space in response? At our virtual conference Econsultancy Live: The Future of Ecommerce, Senior Analysts Rose Keen and Lynette Saunders gave an insight-packed presentation that looked at the major changes […]
Digital Transformation Monthly – December 2021
In December’s edition of Digital Transformation Monthly, the report takes a look at the ever-expanding on-demand delivery market, with new partnerships forming and the launch of drone deliveries in the US. It covers brands experimenting with cashierless checkouts and VR, plus many more stories.