Social Quarterly: Q3 2021
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
Social Media Bundle
A collection of best practice guides containing actionable, real-world insights, frameworks and practical advice to help both B2C and B2B businesses develop and improve their social media strategy and performance.
Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals
Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]
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‘TikTok made me buy it’: How the video-sharing platform is influencing fashion retail
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]
Ed Turner, CIO at Asendia UK, on the future of ecommerce fulfilment
Ed Turner is Chief Information Officer for Asendia UK – a company that offers logistics and fulfilment capabilities. Turner tells us more about his role, and explains his views on the biggest operational challenges for today’s online retailers, the impact of AI, and the future of ecommerce fulfilment. Tell us about your role, and how […]
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Virtual influencers are helping brands to succeed in China
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
Digital Transformation Monthly – August 2021
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
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The best social stories and campaigns from July 2021
It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]
A day in the life of… Richard Wilson, CEO of Clickon
Today’s ‘Day in the Life’ features Richard Wilson – the CEO of creative production and marketing solutions company, Clickon. Clickon’s core focus is sustainable advertising – the company delivers sustainable creative production for in-house brand studios, agencies, and production companies. Clickon has also made the commitment to become carbon neutral by 2025. I spoke with Richard […]
Webinar: Implementing a CX Strategy
Drawing on Econsultancy’s new report on best practice in Implementing CX Strategy, this webinar covers the changing context for CX and CX Strategy best practice, as well as resourcing and trends.