This study, produced by Econsultancy in collaboration with Tealium, examines how retailers have been performing during an extremely challenging economic environment and how their approach to data management will be central to their future evolution.
Today’s ‘Day in the Life’ features Julia Burton Brown, Commercial Director EMEA for Inskin Media. Julia chats all about the challenges of motivating remote teams, Inskin’s focus on attention measurement, and her advice on remaining resilient in a crisis. You started at Inskin back in 2016 – what led you to your role as Commercial […]
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
A look at the convergence of AI, creative and commercialisation and how the speed of ketchup inspired an innovative brand partnership between a food company and a GPS app.
Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
A look at non-fungible tokens (NFTs), around which there has been much hype in today’s marketplace as brands look to explore the realm of collectible crypto assets.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
In today’s ‘Day in the Life’, we chat to Adrian Frenzel, the CEO and founder of corporate catering company, EatFirst. Adrian talks about his past experiences as Co-CEO of Hello Fresh USA, how EatFirst has navigated the pandemic, and his predictions for the future of the food delivery market. What was the motivation behind creating […]
In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.
Sacha Lazimi is the co-founder and CEO of Yubo – a social platform designed for users under 25 to make friends via the medium of live-streaming. Now with over 40 million users, Yubo has gone through a period of significant growth in the past 18 months. We chat with Sacha about his motivation for starting […]