Digital Transformation Monthly – July 2021
The most important transformation stories of the month arising from sectors ranging from finance and travel to retail, transport and more.
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How does marketing operations make B2B organisations more efficient?
Marketing operations, or MOPS, is all about planning, process and measurement. It goes beyond project management to encompass the people, processes, technology, and data that powers a business’s overall marketing strategy. Ultimately, MOPS should make businesses more efficient and able to adapt quickly to change. Indeed, Adobe’s 2021 Digital Trends report found that B2B organisations with […]
A day in the life of… Leigh Gammons, EMEA CEO of Wunderman Thompson Technology
Today’s ‘Day in the Life’ features Leigh Gammons, EMEA CEO of Wunderman Thompson Technology. After taking over as CEO at the start of 2020, Leigh explains how he has been able to navigate his new role (alongside the arrival of a new baby), all whilst working from his dining table… We also touch on changing […]
Webinar: Ecommerce Trends
Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.
A day in the life of… Liat Karpel Gurwicz, Head of Ecommerce Marketing at Wix
Today’s ‘Day in the Life’ features Liat Karpel Gurwicz – Head of Ecommerce Marketing at ecommerce platform, Wix.
Google’s Page Experience update: what should marketers do to prepare?
Google has confirmed that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, has begun “slowly” rolling out. What can marketers do to prepare for this change?
Salesforce and Cytiva weigh in on marketing’s digital skills gap
As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are […]
A day in the life of… Sarah Curran Usher, Managing Director EMEA of True Fit
This week’s ‘Day in the Life’ features Sarah Curran Usher, Managing Director EMEA of True Fit.