Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, content and data.
For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]
Cory Munchbach is the COO of customer data platform, BlueConic. In today’s ‘day in the life’, Cory talks us through her typical working day, and offers some insight into how the past year has accelerated strategy at BlueConic.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping.
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
Juliana Chu, the Director of Digital & Analytics in APAC for Kimberly Clark, spoke today at the Festival of Marketing about how Kimberley Clark’s agile approach to analytics – particularly in utilising CRM and social listening tools – has helped the company generate higher levels of consumer engagement and drive sales for its baby and […]
The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]
Abigail Comber, the outgoing CMO of Debenhams, spoke today at the Festival of Marketing about how Debenhams approached such a challenging period, and the lessons that marketers can learn about coping with change.
Kids Industries is a research, strategy, and creative agency that specialises in the family market. We recently caught up with Strategy Director Jelena Stosic to find out more about her role. We also chatted about the need for an effective work/life balance, and delved into how the pandemic has impacted Kids Industries’ core audience.
Today’s ‘Day in the life’ features Mike Welts, the CMO of cloud storage provider, Wasabi. Mike reflects on what has been a monumental year for Wasabi and the global cloud storage market in general, and gives us his thoughts on what’s to come.
A quick version of the Digital Transformation and the Role of Data Best Practice Guide, providing marketers with a starting point for actioning digital transformation by building a data-led strategy.