Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.
Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, spoke at the Festival of Marketing this week about the importance of both customer and employee experience within the travel industry, and self-service as a useful form of personalisation.
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
Chris Sahota is the CEO and founder of M&A advisory firm Ciesco. We recently caught up with Chris to discover what his day-to-day working life looks like. We also found out what changed for Ciesco during the pandemic, and why Chris believes creativity and technology go hand in hand. Please describe your job: What do […]
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
Seismic is a sales and marketing enablement platform, named as one of Forbes’ top 100 cloud companies in 2020. We recently caught up with Head of Marketing EMEA Winnie Palmer to find out more about her role. Palmer chats about the importance of an integrated ‘go to market’ strategy, and how Covid has impacted the B2B market.
Produced by Econsultancy in collaboration with Tealium, this study examines how retailers have been performing during an extremely challenging economic environment and role technology plays, both now and in their future plans.
Produced by Econsultancy in collaboration with Adobe, this study draws on interviews with five respected senior executives from across the four main pillars of healthcare to discover what – in their opinion – will be the impact of the pandemic on the future delivery of healthcare.
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Josh Partridge is Managing Director & VP UK and Co-Head of EMEA at Verizon Media. We recently caught up with him to find out what it has been like taking on his role during the pandemic. Plus, we hear his thoughts on the state of the ad industry, and the key trends that will continue […]
At the beginning of 2020, no business could have been prepared for the challenges and uncertainty that the coronavirus pandemic has brought. The idea of closing down your business for a few days would have been unfathomable to most, never mind for several months at a time. Fast forward to June 2021 and that is […]