Digital Shift Q2 offers a look at developments in video commerce, some interesting examples of the integration between physical and virtual world assets and the rapid growth in social audio. It also takes a deep dive into NFTs and their relevance to the creator economy.
A look at the possible uses for NFTs in the future and how social tokens, another blockchain-based asset, can empower creators to take more control and make more money from their content and communities.
Following on from the buzz surrounding Clubhouse, the invite-only audio-driven social network, what does the future hold for audio chat platforms? A look at other innovations in social audio over the last quarter, including Spotify and Discord’s recent moves into the medium.
Reddit has vastly increased its user base in 2020, which presents some interesting opportunities for marketers. This chapter looks at Reddit’s latest innovations, its embrace of cryptocurrency and investment into the creator movement.
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
Steph Miller is UK Commercial Director at Adnami – a tech company that delivers programmatic, advertising solutions. We recently caught up with Steph to find out about her role, plus her predictions on advertising’s ‘cookie-less’ future.
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Today’s ‘Day in the Life’ features James Smith, the managing director of media agency The Kite Factory. James discusses The Kite Factory’s growing focus on mid-funnel measurement, how it has helped clients navigate the past 18 months, and what the future holds for marketers. Please describe your job: What do you do? I’m the Managing […]
It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, […]
In today’s ‘Day in the Life’ we speak to Lars Lehne – the Group CEO of digital marketing performance group, Incubeta. Lars gives us some insight into what it’s been like to take on this new role during the pandemic. Plus, he passes on some learnings from his previous role at Google, and gives us […]
Drawing on the findings of Econsultancy’s Best Practice report on Agility and Innovation, this webinar details practical ways for marketers and innovators to scale organisational and team agility.