Abigail Comber, the outgoing CMO of Debenhams, spoke today at the Festival of Marketing about how Debenhams approached such a challenging period, and the lessons that marketers can learn about coping with change.
Kids Industries is a research, strategy, and creative agency that specialises in the family market. We recently caught up with Strategy Director Jelena Stosic to find out more about her role. We also chatted about the need for an effective work/life balance, and delved into how the pandemic has impacted Kids Industries’ core audience.
Discovering an item is ‘out of stock’ remains one of the biggest frustrations for online shoppers.
Today’s ‘Day in the life’ features Mike Welts, the CMO of cloud storage provider, Wasabi. Mike reflects on what has been a monumental year for Wasabi and the global cloud storage market in general, and gives us his thoughts on what’s to come.
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
A look at the highlights of the Econsultancy career and salary survey report in association with Marketing Week, discussing the knowledge and skills that marketers need to master for career success and cultivating a marketing mindset in response to change.
Novatiq is a provider of privacy-by-design ID for digital advertising. Today, we speak to the company’s co-founder and chief platform officer, Tanya Field, to find out about her role, advice on working from home, and what she sees in store for the advertising industry going forward.
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend.
Nano Interactive connects advertisers with individuals based on their live intent (a mix of signals including search behaviour and user journeys). With search intent remaining a key way for brands to understand consumer behaviour, particularly since Covid, we recently caught up with Nano’s Managing Director, Niall Moody, to understand more about the company. We also spoke to Niall about how he works effectively from home, and some advice for those within digital advertising.
What does the new retail landscape mean for Lyst and the burgeoning ‘fashion tech’ space in general? Chief Partnerships Officer Jenny Cossons discusses personalisation, social commerce and becoming the ‘Spotify of fashion’.
