A look at developments in the increasing integration of commerce into social and content domains, including WIREWAX’s dynamic videos that link to product pages, and a partnership between Snap and Amazon that lets Snapchat users buy products through the app.
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
A look at the reasons behind TikTok’s success over the last 12 months, including its recruitment of the best and most influential creators in important categories.
Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. Digital Shift looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.
Digital Shift considers the different platforms supporting creators – of which there are now an estimated 2 million around the world working full time – and the factors that have catalysed the creator economy.
Pollen8 is an innovation agency that works with organisations on strategy, technology, and transformational change. We recently chatted with Sophie Cavanagh, Pollen8’s Director of Consulting, to find out how the pandemic is impacting life at the company. Here’s what she had to say…
Liam Patterson is the CEO and Founder of Google Shopping platform Bidnamic. We caught up with Liam to find out more about his role, and how Covid-19 has impacted both his company and the wider retail sector.
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. Many consumers now discover beauty products on social media platforms like Instagram and YouTube, so it’s no surprise that both new and legacy brands are turning increasingly spending on digital media, in […]
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day.