Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. What does it have to offer marketers, and how will it change the way we approach measurement and attribution?
Today’s ‘Day in the Life’ features Prelini Udayan-Chiechi, VP Marketing at Zendesk EMEA. Here’s what Prelini had to say about life at the customer service software company.
In today’s ‘Day in the Life’, Alistair Schoonmaker, founder & MD of new creative agency, Ultra Brand Studio, chats about working life during Covid, and what it was like launching a business during lockdown.
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience.
Ben Fogarty is the CEO and Founder of Holoscribe – a self-service platform that allows brands to create immersive digital experiences. We caught up with him to find out how Covid has impacted his day-to-day working life.
A webinar drawing on Econsultancy’s report on best practice in Product Strategy and Marketing, looking at its growing impact within businesses and covering the essentials in practice, plus a look at product strategy tools and how to measure progress and performance.
Meshach Amuah-Fuster is the Managing Director EMEA for Partner Relationship Management (PRM) platform Allbound. We recently caught up with him to find out how Covid-19 has impacted his working life.
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
