For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
Alex Brown is the CCO of Campfire, an agency that works with clients including Missguided, The INKEY List and MyProtein. We caught up with him to find out how he spends his days, and how the coronavirus pandemic has impacted the company as a whole.
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
Patrick Johnson is the CEO of Hybrid Theory – a digital services partner for brands and agencies. We spoke with Johnson about what his typical working day looks like currently, and how it has been affected by Covid-19.
For agency owners, 2020 has been a mixed bag at best. But now that the worst is (hopefully) behind us and agencies are turning their attention to addressing important issues like positioning, Ben Potter takes a hard look at the nebulous concept of agency ‘purpose’ – and whether it’s really needed at all.
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade of special.
