The Work Crowd is a platform that connects businesses with vetted freelancers in marketing communications. We caught up with the company’s founder and CEO, Alice Weightman, to find out more about her job, and how the company is weathering Covid-19.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands.
Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their […]
In today’s ‘Day in the Life’, we catch up with Saradha Sethuraman to talk about her role in-depth, as well as to find out how OMG Transact – a consultancy focused on improving ecommerce sales performance – has weathered the impact of Covid-19.
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.
During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertising and marketing campaigns?
Digital has never been more important for charities than in 2020, as Covid-19 has forced charities to embrace remote working and deliver online services.
Mike Austin is the CEO & co-founder of personalisation platform, Fresh Relevance. We caught up with Mike to find out more about his role, as well as how Covid-19 has impacted his daily working life.
Johanna Rief is the Director of Public Relations and Head of Sexual Empowerment at WOW Tech – a company that designs, manufacturers, and markets premium intimate pleasure products. We caught up with Johanna to find out what her role involves, as well as how Covid-19 has affected the company.