Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Transparency across media planning and spend has always been critical for marketers. This has been a long-standing challenge – according to ISBA’s May 2020 study, “15% of advertiser spend – an “unknown delta”, representing around one-third of supply chain costs – could not be attributed.” Now, with change brought on by the Covid-19 pandemic, marketing […]
The retail sector as a whole has been severely impacted by the coronavirus pandemic. But what about the fate of luxury retailers? With even higher rents and with arguably less traction online than mass-market retailers, the luxury sector is also facing some unprecedented challenges. Brick-and-mortar closures hit brands hard Luxury retailers have traditionally relied on […]
ADARA bills itself as ‘the world’s travel data co-op’, putting it in a unique position to assess the impact of the pandemic. We spoke to CMO Carolyn Corda to find out about her work, and how the industry is responding to Covid-19.
In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]
Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.
Darren Savage is the Chief Strategy Officer at Tribal Worldwide London, the UK office of interactive global agency network Tribal Worldwide. He spoke to Econsultancy about how working away from the office has boosted his productivity, why people don’t want to go back to the way things were, and why understanding the customer is more critical than ever right now.
Matt O’Mara is the Chief Commercial Officer at Beano Studios – yes, that Beano! For our regular Day in the Life series, Econsultancy had the chance to catch up with Matt to find out how the company has been keeping up with what kids are thinking and feeling during the lockdown, what the pandemic meant for comic subscriptions, and what the longer term might look like Beano Studios.
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
Tom Laranjo is the Managing Director of media agency Total Media. We caught up with him to find out how his typical day has been impacted by the coronavirus crisis, how he maintains a sense of routine and how he has helped clients respond to the pandemic.
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?