The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]
Goodstuff is described on its website as the fastest growing independent media agency. Partner Simon Wilden joined in 2006 to develop the agency’s data and insight offering. We caught up with him to find out what his average day looks like.
The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.
Sven Lung is CEO at Green Park Content. He previously launched the ecommerce fashion giant BrandAlley.com, which he grew to $200m revenue, and is a former partner at the billion-dollar investment fund Draper Esprit – where he was part of the initial funding round for Graze.com.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Adam Solomon is Chief Growth Officer at Lotame, an unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. We caught up with Solomon to find out more about his average day.
Google is to let retailers list products in the search results for free, according to an announcement made by the company on Monday. The change will roll out in the US on mobile, followed by desktop.
This webinar explains what is happening across strategy, people, process and technology at a time when the Covid-19 pandemic has added rocket fuel to digital transformation, and looks at how you can apply the right fuel to your own business’ digital transformation.
As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.
Publicis Sapient has 53 offices and more than 20,000 employees. We caught up with CMO Teresa Barreira to find out how the business has adapted recently.
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.