Stuart Hodge is SVP Automotive at Poppins, a digital creative agency with a focus on the automotive sector. Hodge was previously CEO and Founder at specialist automotive and change management agency Y2Change, which was acquired by Poppins in January. He spoke to Econsultancy about the challenges of working in a sector that “moves faster than […]
Former CEO Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show in Olympia London.
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
A company’s approach to social media will depend on many factors, including the sector it operates within and its objectives. This chapter looks at the different ways businesses can reach their audiences, whether taking a global, local or blended approach is best, and the pitfalls to avoid. Social media communication strategies The experts interviewed for […]
Organisations need to approach social media with marketing, communications, servicing and commercial aims in mind. This chapter lays out a framework for developing a social media strategy that is tailored to the business needs. What is social media strategy? The definition of a social media strategy is very broad. For many, their social media strategy […]