I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for groceries, as well as bulk-buying food and household items.
Elijah Schneider is the CEO & Founder of Modifly, a social media agency that focuses on DTC/ ecommerce business growth with the goal of building meaningful marketing via meaningful connections.
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
We’ve been talking to leading marketers about business during the pandemic. Today it’s the turn of Gregor Young, a senior digital product and marketing leader who has recently been working at Channel 4 as Head of Digital Acceleration, and before that was Head of Group Digital Product and Marketing at BT.
As banks seek to serve more customers online, how good are they at content design on the fly?
In the midst of a fashion industry that has been hit hard by the coronavirus pandemic, fast fashion brand Boohoo seems like a lone bright spot.