How brands are using email during Covid-19
Covid-19 has resulted in a surge in email marketing, as brands send updates on how they are responding to the pandemic, while also striving to stay front-of-mind for consumers.
Marketers on the new normal: Tony Marlow, CMO, Integral Ad Science
At Econsultancy we’ve been talking to marketers about how they have adapted in the last couple of months. With brand safety and transparency in advertising the subject of much discussion at the moment, we caught up with Tony Marlow, CMO at Integral Ad Science, to get the inside track.
How hotels can find opportunity in search & UX during the Covid-19 crisis
Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis?
Six examples of creative social content from brands during the pandemic
During the past two months, we’ve seen brands adapt their digital marketing activities to reflect global events.
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Consumers are online – are you ready for them?
Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post Covid-19. If you want […]
Marketers on the new normal: Hubspot’s Christian Kinnear
We’ve been catching up with marketers to find out how they and their organisations have adapted to the Covid-19 pandemic. Today it’s the turn of Hubspot’s EMEA Managing Director, Christian Kinnear.
Discounts, marketplaces, advertising: how are fashion retailers reacting to coronavirus?
Online fashion brands have been hugely impacted by the coronavirus pandemic, reportedly seeing a 30% drop in sales in March.
European Data Protection Board: cookie walls, scrolling aren’t sufficient for GDPR consent
The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users.
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How Covid-19 has changed shopper behaviour [stats]
Bazaarvoice research combining page views, orders, reviews and surveys reveals high demand for leisure goods during lockdown, not just basic necessities – but also issues with availability.
Econsultancy Briefing: Does personalisation work? [Webinar]
A webinar looking at the state of personalisation in marketing and asking the difficult questions about its future in the face of challenges and questions about its effectiveness, and in light of the Covid-19 pandemic.
Brands emphasise digital products and services – but does the CX hold up?
For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted an abrupt shift to digital. Brands that previously had a multichannel sales strategy in place have in many cases effectively become pure-play e-tailers, while companies that lacked an online option or a sufficiently robust digital business are […]
Marketers on the new normal: Chris Carter, CEO at retail marketing agency SMP
Chris Carter is Group CEO of retail marketing agency SMP and Amazon ecommerce specialist Melody. We asked Carter what his day-to-day now looks like, what trends he is seeing in his sector, and what advice he has for marketers. Please describe your job: What do you do? I’m Group CEO of SMP. It consists of […]