Why transparency is key for travel brands impacted by Covid-19
Covid-19 has thrown the travel industry into uncertainty.
Marketers on the new normal: Gary Kibble, Chief Marketing & Digital Officer at Wickes
Gary Kibble is Chief Marketing and Digital Officer at Wickes. We caught up with him to ask how the home improvement retailer is adapting during the coronavirus pandemic. Kibble gives us some positives amid the negatives, and discusses which brand responses have impressed him thus far. Please describe your job: What do you do? I […]
A shift to digital but with less resource, do marketers have the skills to respond?
Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
Marketers on the new normal: Jim Misener, Principal & President, 50,000feet
50,000feet is an independent global creative consultancy with offices in Chicago and New York. Jim Misener is the Principal and President, setting the strategic direction as well as business development and client services. Econsultancy caught up with Jim to ask how current circumstances are affecting his and 50,000feet’s ways of working. Please describe your job: […]
Will coronavirus accelerate the adoption of automation in the hotel industry?
With countries around the world still in lockdown, it’s difficult to imagine a time when it is ‘business as usual’ for the hotel industry.
Digital Shift Q2 2020 Chapter 6 – Q&A
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q2 2020
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
A fifth of large enterprises are investing in digital transformation initiatives during the coronavirus pandemic
In the midst of the coronavirus pandemic, many organisations have frozen spending plans and pulled funding as they try to cope with the adverse impact that the outbreak has had upon their business and revenue.
Digital Shift Q2 2020 Chapter 5 – The Autonomous Organisation
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 4 – The Passion Economy
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 3 – AR, Virtual Experiences and Ecommerce
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 2 – Pivoting Business Models
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.